{"id":1500,"date":"2026-03-30T14:00:35","date_gmt":"2026-03-30T12:00:35","guid":{"rendered":"https:\/\/www.avvocatotanyazanotti.com\/?p=1500"},"modified":"2026-03-30T14:04:20","modified_gmt":"2026-03-30T12:04:20","slug":"sponsorship-agreement","status":"publish","type":"post","link":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/","title":{"rendered":"Sponsorship Agreement: what it is, how it works, and what it must include"},"content":{"rendered":"\n<p>In everyday language, people often talk about a \u201csponsor,\u201d but from a legal standpoint, a sponsorship agreement is a structured and increasingly widespread tool used by companies, professionals, sports associations and influencers.<\/p>\n\n\n\n<p>Let\u2019s look at what it is, how it works and which elements must not be missing in order to prevent legal issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a sponsorship agreement<\/h2>\n\n\n\n<p>A sponsorship agreement is a contract under which one party (the sponsor) provides money, goods or services to another party (the sponsee), in exchange for visibility and promotion of its brand or business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who are the parties<\/h2>\n\n\n\n<p>The parties to the contract are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sponsor<\/strong>: usually a company or professional seeking to promote its brand.<\/li>\n\n\n\n<li><strong>Sponsee<\/strong>: the party who undertakes to provide visibility (e.g. sports clubs, athletes, events, influencers).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the function of the contract<\/h2>\n\n\n\n<p>Sponsorship primarily serves a <strong>commercial and advertising function<\/strong>.<br>The sponsor invests in order to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>increase brand awareness;<\/li>\n\n\n\n<li>associate its image with certain values (sport, culture, sustainability);<\/li>\n\n\n\n<li>reach a specific audience.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Essential content of the contract<\/h2>\n\n\n\n<p>A well-drafted sponsorship agreement should include at least:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Subject of the sponsorship<\/h3>\n\n\n\n<p>A precise description of the required services (e.g. logo display, social media posts, event appearances).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Payment<\/h3>\n\n\n\n<p>Amount, payment methods and timing (or provision of goods\/services).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Duration<\/h3>\n\n\n\n<p>The validity period of the contract.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Obligations of the sponsee<\/h3>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; use of the brand according to the sponsor\u2019s instructions;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; compliance with qualitative, quantitative and reputational standards;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; exclusivity (or not) with respect to other sponsors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Obligations of the sponsor<\/h3>\n\n\n\n<p>Payment of the agreed consideration and, in some cases, logistical or promotional support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Brand protection clauses<\/h3>\n\n\n\n<p>These are essential to prevent improper or harmful use of the brand and to protect the sponsor\u2019s identity, economic value and reputation.<\/p>\n\n\n\n<p>The sponsor associates its brand with a company (e.g. a team), a person (e.g. an athlete) or an event, with an inevitable transfer of perception by the public.<\/p>\n\n\n\n<p>The objective is therefore to prevent the brand from being:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>used improperly;<\/li>\n\n\n\n<li>associated with inappropriate contexts;<\/li>\n\n\n\n<li>exposed to reputational risks.<\/li>\n<\/ul>\n\n\n\n<p>It is essential to include a clause defining limits on the use of the brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>only for the activities set out in the contract;<\/li>\n\n\n\n<li>for the duration of the relationship;<\/li>\n\n\n\n<li>within agreed territories and communication channels;<\/li>\n\n\n\n<li>subject to prior approval of content, campaigns and materials.<\/li>\n<\/ul>\n\n\n\n<p>It is also crucial to impose specific obligations on the sponsee, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maintaining conduct consistent with standards of fairness and professionalism;<\/li>\n\n\n\n<li>avoiding behavior that could damage the sponsor\u2019s reputation;<\/li>\n\n\n\n<li>avoiding confusion between brands.<\/li>\n<\/ul>\n\n\n\n<p>In the event of a breach of these obligations, the sponsor may:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>suspend performance of the contract;<\/li>\n\n\n\n<li>claim damages;<\/li>\n\n\n\n<li>terminate the contract definitively.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Withdrawal and termination<\/h3>\n\n\n\n<p>Conditions under which the contract may be terminated (e.g. breach, damage to image\/reputation, failure to achieve certain results).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Critical issues not to underestimate<\/h2>\n\n\n\n<p>Among the most delicate aspects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reputational damage<\/strong>: conduct by the sponsee that may harm the sponsor\u2019s image;<\/li>\n\n\n\n<li><strong>Exclusivity<\/strong>: risk of conflicts with other brands;<\/li>\n\n\n\n<li><strong>Measurability of performance<\/strong>: especially in influencer marketing;<\/li>\n\n\n\n<li><strong>Tax aspects<\/strong>: correct classification of compensation.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsorship and influencers<\/h2>\n\n\n\n<p>A rapidly growing area is that of influencers.<br>In these cases, it is essential to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transparency obligations (e.g. disclosure of sponsored content);<\/li>\n\n\n\n<li>minimum number of publications;<\/li>\n\n\n\n<li>engagement parameters.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a well-drafted contract is important<\/h2>\n\n\n\n<p>A generic or poorly detailed contract can lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>disputes over the scope of the services;<\/li>\n\n\n\n<li>difficulty in enforcing rights;<\/li>\n\n\n\n<li> economic and reputational risks.<\/li>\n<\/ul>\n\n\n\n<p>For this reason, it is always advisable to rely on a professional for drafting, negotiating or reviewing the contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p>The sponsorship agreement is a flexible and highly effective tool, but precisely because of its atypical nature, it requires careful drafting.<\/p>\n\n\n\n<p>Clearly defining the rights and obligations of the parties is the best way to turn a collaboration into an opportunity while avoiding disputes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do you need assistance in drafting or reviewing a sponsorship agreement?<\/h3>\n\n\n\n<p>Contact me for personalized advice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.<\/p>\n","protected":false},"author":1,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14],"tags":[],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-approfondimenti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsorship Agreement: what it is, how it works, and what it must include<\/title>\n<meta name=\"description\" content=\"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorship Agreement: what it is, how it works, and what it must include\" \/>\n<meta property=\"og:description\" content=\"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/\" \/>\n<meta property=\"og:site_name\" content=\"Avvocato Tanya Zanotti\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T12:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"6chic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"6chic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/\",\"url\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/\",\"name\":\"Sponsorship Agreement: what it is, how it works, and what it must include\",\"isPartOf\":{\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg\",\"datePublished\":\"2026-03-30T12:00:35+00:00\",\"dateModified\":\"2026-03-30T12:04:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/e44f2c0602dd1fd8b70f11c7d6a7798d\"},\"description\":\"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage\",\"url\":\"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg\",\"contentUrl\":\"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg\",\"width\":750,\"height\":750,\"caption\":\"Sponsorship Agreement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsorship Agreement: what it is, how it works, and what it must include\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/#website\",\"url\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/\",\"name\":\"Avvocato Tanya Zanotti\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/e44f2c0602dd1fd8b70f11c7d6a7798d\",\"name\":\"6chic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7d1851db26db317f637e98cc2edba8c81133e561bc605dbca52bcda34da5e4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7d1851db26db317f637e98cc2edba8c81133e561bc605dbca52bcda34da5e4c?s=96&d=mm&r=g\",\"caption\":\"6chic\"},\"sameAs\":[\"https:\/\/www.avvocatotanyazanotti.com\"],\"url\":\"https:\/\/www.avvocatotanyazanotti.com\/en\/author\/6chic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sponsorship Agreement: what it is, how it works, and what it must include","description":"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/","og_locale":"en_US","og_type":"article","og_title":"Sponsorship Agreement: what it is, how it works, and what it must include","og_description":"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.","og_url":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/","og_site_name":"Avvocato Tanya Zanotti","article_published_time":"2026-03-30T12:00:35+00:00","article_modified_time":"2026-03-30T12:04:20+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg","type":"image\/jpeg"}],"author":"6chic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"6chic","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/","url":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/","name":"Sponsorship Agreement: what it is, how it works, and what it must include","isPartOf":{"@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage"},"image":{"@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg","datePublished":"2026-03-30T12:00:35+00:00","dateModified":"2026-03-30T12:04:20+00:00","author":{"@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/e44f2c0602dd1fd8b70f11c7d6a7798d"},"description":"A sponsorship agreement is a contract under which one party provides money, goods or services to another party, in exchange for visibility and promotion of its brand or business.","breadcrumb":{"@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#primaryimage","url":"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg","contentUrl":"https:\/\/www.avvocatotanyazanotti.com\/wp-content\/uploads\/sponsorizzazioni-1.jpg","width":750,"height":750,"caption":"Sponsorship Agreement"},{"@type":"BreadcrumbList","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/sponsorship-agreement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.avvocatotanyazanotti.com\/en\/homepage\/"},{"@type":"ListItem","position":2,"name":"Sponsorship Agreement: what it is, how it works, and what it must include"}]},{"@type":"WebSite","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/#website","url":"https:\/\/www.avvocatotanyazanotti.com\/en\/","name":"Avvocato Tanya Zanotti","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.avvocatotanyazanotti.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/e44f2c0602dd1fd8b70f11c7d6a7798d","name":"6chic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.avvocatotanyazanotti.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b7d1851db26db317f637e98cc2edba8c81133e561bc605dbca52bcda34da5e4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7d1851db26db317f637e98cc2edba8c81133e561bc605dbca52bcda34da5e4c?s=96&d=mm&r=g","caption":"6chic"},"sameAs":["https:\/\/www.avvocatotanyazanotti.com"],"url":"https:\/\/www.avvocatotanyazanotti.com\/en\/author\/6chic\/"}]}},"_links":{"self":[{"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/posts\/1500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/comments?post=1500"}],"version-history":[{"count":4,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/posts\/1500\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/posts\/1500\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/media?parent=1500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/categories?post=1500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avvocatotanyazanotti.com\/en\/wp-json\/wp\/v2\/tags?post=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}